Technology is playing a huge role in transforming things in the business world of this digitization age.
Technology is itself changing over time and bringing in various marketing techniques like the social media marketing, telemarketing for lead generation.
No matter how fast technology is transforming, people resume to the same working methods in different ways and hence, telemarketing has become so valuable only because telephone has always been the efficient method of lead generation in earlier days.
The first thing that comes to our minds when we hear about Telemarketing is the late night calls.
Yet, we all know that there is no other efficient one-to-one direct marketing approach than telemarketing.
Apart from generating sales, this method is also effective in data gathering and lead generation.
Being in the technology marketing services industry, especially in the telemarketing sphere since the late 1970s, we have seen this industry evolve over time, which may even look like a revolution.
With time, we have been wondering about a lot of things like “What to expect from this traditional telemarketing method as a part of the technology marketing services as we approach 2018”.
The conventional telemarketing industry has evolved since the late 1970s when it was first introduced in the marketing services industry.
During that period, telemarketing was very exciting as it gave an amazing return on investments and the “call to contact” ratios was at a 20% mark. Instead of voicemails, IT directors preferred answering the phone calls and this resulted in innovative IT product launches.
At that time, Advertising was a new thing in the world of business and the marketers used unique techniques that were intended to target new audiences in the market. Such methods were not seen or heard before. In other words, attracting people’s attention and converting the leads into sales became much easier with such methods as the market was not that saturated during the period.
Another advantage is that the IT inventions were unique, authentic and creative which drove the industry forward in such a way that was not witnessed ever before. Telemarketers took the chance to take a ride and made effective use of new and innovative technologies to provide successful returns to their clients.
That time is considered as the golden era and the pinnacle of success in this commission-based telemarketing industry.
This was the period where almost all the successful marketers had complete faith in their ideas, their skills, their way of doing business and their ability to successfully connect with the potential customers and eventually extract sales leads, leading to huge returns on their investments.
Now that we are approaching the year 2018, the biggest question is what to do now for telemarketing?
Have we reached a phase where the methods are outdated?
Is it no longer the period of carrying on the traditional marketing?
Does telemarketing still have a place in today’s marketing industry or there are new methods?
Nowadays, sellers and marketers are working in a smarter and harder way to convince people to purchase their products. In order to attract the attention of new as well as existing customers, marketers have to be extremely serious and hardworking; they cannot take it lightly anymore.
Technology has evolved over time and everyone can see the variations of all the themes like improved functionalities, advanced methods, and new versions as compared to the ones about 20 years ago.
Another thing that the marketers have to understand now is that expectations of clients have changed so it is relatively tougher to gain success in the outbound marketing industry. The “call to contact” ratio is at 10% mark only as compared to about 20% mark during the year 1998.
To gain growth and success in the inbound marketing industry, your company’s principles need to be very strong and you will have to work smarter and harder, develop new methods, branch out, and make innovations.
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